There is always something extra in fashion design to mark the future. And we decided to take the experience to the next level.
Our pattern design and fashion forms are enriched with the virtual content which reveals once you look through your smart phone in the augmented reality (AR).  You see the pattern elements to come alive! You witness art and fashion, real and unreal, body and soul…

To take fashion beyond only-physical experiences

Augmented reality (AR) is the integration of digital information with the user’s environment in real time. Unlike virtual reality (VR), which creates a totally artificial environment, AR users experience a real-world environment with generated perceptual information overlaid on top of it.

Try augmented reality now. It’s all online, no need to download anything.

We build our reputation on the quality of product we deliver made with hand-crafted methods with respect to life around us. We adopted the slow fashion philosophy long time ago. We are against the economical model of fast fashion, seasonal sales, Black Friday madness flooding our environment with low quality unwanted clothing. We believe in clothing minimalism, CPW reduction, quality of materials and responsible production of sustainable clothing.

We are living in a time where the problems of overconsumption, ecology, recycling, CO2 need to be resolved to save our environment. These issues also influence us on an individual level – our mental health, desire to live in harmony with others and the world. Each of us need to set an economic model which is reasonable based on our ethical principles. The garment made out of nanotech material with high aesthetic quality we offer in unique design is the answer.

Let Us Introduce the Future of Fashion

We need to reinvent the idea of sustainability. The best possible way is to create a minimum of durable products. To own only a few clothes and to wear them as long as possible for all kinds of occasions… That makes sense to us.

We participate in projects that make sense and whose vision and goals align with ours. These include Art to the People, Bonding, Fashionrevolution, Center for Families and Social Care Ostrava, Technology for Smart Cities, Love Yourself/Love Yourself or All the Czech Republic Reads to Children.

Short story about us

The team behind this project are Lada and Helena who share the same world views. Each of them contributed their creativity and experience towards the AUVERSUM project which combines the novel design in pattern and fashion, adding the pioneering experiment with augmented reality using excellent materials. They created something truly exceptional, marking the frontiers of the future of fashion.

What does it mean?

We talked about the amazing quality of the nano fabric Lada is using. But it is an invisible quality. We decided to go all the way up to AR to show that there are other hidden qualities which are not obvious on the first glance!

Fashion design is an art to elevate the human body to new forms of self-expression through art, be it physical or virtual.

Lada Vyvialova studied textile and fashion design at the Academy od Fine Arts and Design, Bratislava, SK. Her designs explore the identity of a contemporary woman. The goal is to deliver a timeless, sustainable wardrobe through minimalist silhouettes and smart materials. Collaborating with the leading Czech research in nanotechnology, she makes clothes from unique, patented nanomaterials on slow fashion principles. For its take on fashion, Lada has received numerous awards, including Patrizia GUCCI Selection, Gentlemen’s Essentials by MINI, ELLE Magazine Award.

Helena Lukasova studied sculpture at the Academy of Fine Arts and Design, Bratislava, SK. After her studies she dived into the exploration of digital technologies and sculpture, using 3d printing, robotic carving, visualizations and augmented reality in her projects. Her work was presented internationally. Currently she is teaching at the Faculty of Informatics, Masaryk University, CZ.